May 30, 2009

Eating Out-Self Service

We stopped at Yelur, a few kms after crossing Kolhapur towards Mumbai. We've found this perfect food court, clean, neat and serves simple, nice food - quickly! Located bang on NH4, makes perfect business sense. I've been observing that over the last two years this eatery has managed to attract a varied set of people, the turbaned farmer, cityslickers, boisterous travellers, cosy families from nearby Kolhapur - all kinds. What's remarkable is the same people who shout out at a waiter to take orders at any regular restaurant, turn humble pie at such self service eateries. Make their order, pay up, wait patiently at the assigned counter, collect their meals. What's it with 'Self-Service' joints that makes people toe the line ? Is it because its perceived as 'their need to eat' ? Or clear rules ? Or the fact that if you dont toe the line, there's literally poor guy to get your shouting ? No one pampers your ego - you just go hungry !! I am not against fine dining or swank eateries, but there's something fundamentally different in human behaviour when people get into the 'self-service' mode that brings out inherent good behaviour - or does it ?